Rentrak's Home Entertainment Information Services
provide unique insight into the home entertainment retail
sales and rental environment.
Catering to both retailers and content providers, Rentrak's Home Entertainment Information Services measure, aggregate and report consumer rental and retail sales activity on packaged media products including DVD, Blu-ray Discs and video games. Each service consists of a unique set of applications designed to help clients maintain and direct their
business practices related to the performance of home video products. Studios, talent agencies, content providers, financiers and retailers all use the accurate, timely and detailed intelligence provided by these services to make strategic, forward-thinking business and marketing decisions.