As consumers use mobile devices to watch more and more video content, the need to understand exactly who is viewing in addition to what and for how long they are viewing will be critical to stations' ability to monetize their advertising investments over time.
Mobile devices are revolutionizing the way consumers around the country watch broadcast television — and Rentrak is at the forefront of this emerging medium, providing local stations and their advertisers with the most precise measurement of live broadcast TV viewing on mobile devices in local markets across the country. Rentrak's unique ability to track massive amounts of mobile TV viewing gives locals stations the insights they need to analyze trends and better understand how to utilize mobile for future ad campaigns and initiatives.
MOBILE CONTENT VENTURE PARTNERSHIP
Having partnered with Mobile Content Venture (MCV) and its Dyle™ mobile TV service, Rentrak is measuring live broadcast mobile TV performance in 38 local markets across the country — providing valuable insight into the mobile viewing habits of television content by local consumers.
the mobile stationview essentials™ advantage
- Build new ad revenues from mobile broadcasts by showing advertisers that your content is generating lift beyond linear television from mobile viewing
- Gauge the value of live TV viewing on mobile devices with Rentrak's census-level TV audience measurement for all screens