No longer dependent on traditional television, today’s consumers can watch live local and national programming on-the-go with access to broadcast television on their mobile device.
As operators, content providers and advertisers seize the opportunities presented by the growing mobile TV medium, Rentrak has become a reliable source of in-depth research and insights, helping our clients maximize their mobile content business opportunities. Applying the power of our TV Essentials service to the mobile platform, Rentrak helps television buyers and sellers make more informed transactions by giving them a deeper understanding of the true value of their mobile TV viewing audience.
Mobile Content Venture Partnership
Having partnered with Mobile Content Venture (MCV) and its Dyle™ mobile TV service, Rentrak is measuring live broadcast mobile TV performance in 38 local markets across the country — providing in-depth access to consumers' mobile viewing habits of national television content including insights into what consumers view and how long they view it.
the mobile tv essentials® advantage
- Understand the value of live TV viewing of your national content on mobile devices with Rentrak’s massive, passive TV audience measurement for all screens
- Make more effective programming and advertising decisions by knowing exactly how audiences interact with your national content on mobile devices