comScore Social is the industry’s source for meaningful information on all types of social interactions pertaining to television, movies, sports, celebrities, politicians, brands and more.
By collecting billions of social interactions from a variety of data partners, comScore Social provides comprehensive social insights including social media valuation, demographics,
psychographics and impression metrics to complement traditional media measurement.
comScore Social also discerns expressed emotions in social. Going beyond positive, neutral and negative sentiment, comScore Social tracks 16 different emotions, allowing brands to understand their brand strength in real time.